What Laws Were Broken by AT&T In 2016, mobile service company AT&T was ordered to pay consumers $88 million in restitution for a tactic that is called “mobile cramming.” According to the FCC, “Cramming is the illegal practice of placing unauthorized charges on a consumer’s telephone bill. (FCC.gov, 2020). These tactics rely heavily on confusing,Continue reading “AT&T & Mobile Cramming”
Author Archives: christianned0220
Marketing Objectives
Many people want to know what their end goal is before starting a project, or creating a new product. With this in mind, companies need to create their marketing objectives to ensure they are on track and have specific goals in mind. The idea is for them to not just provide a general overview, theContinue reading “Marketing Objectives”
Market Segmentation
Tools for Discovering Your Target Market Identifying a target market is crucial when a company is looking to launch a new product, or market current products. You need to learn who is your ideal market, what is their age group, gender, geographic location, and even their interests. When you are narrow this information down, youContinue reading “Market Segmentation”
Marketing Advantages of Mobile Phones and Tablets
The trend of people using smartphones in the United States is on the rise. According to statista.com, the number of smartphone users in the U.S. in 2021 is 280.54 million. There has also been a general trend of traditional desktop and laptop usage decreasing. When we pair these two trends together, it is clear thatContinue reading “Marketing Advantages of Mobile Phones and Tablets”
Preliminary Findings and Limitations
Apple’s iPet Feeder Apple is excited for the introduction of their brand new product the iPet Feeder. Finally busy pet owners will be able to feed and interact with their pet from anywhere in the world. The camera enabled feeder will allow owners to view their pet from a live and recorded camera feed, setContinue reading “Preliminary Findings and Limitations”
Product Development & Marketing Research
Apple The company I selected for the final project is Apple. Apple is currently a powerhouse in the Fortune 500 with the impressive rank of #4 (fortune.com, 2020). They were founded in 1975 by Steve Jobs and Steve Wozniak in Los Altos, California. While the first product ever offered was simply a processor and motherboard,Continue reading “Product Development & Marketing Research”
SEO and SEM Ethical and Legal Considerations
For today’s blog post I will be discussing ethics in relation to SEO/SEM. I found a case from 2014 in Michigan where a law firm was suing an SEO provider for using spam techniques in their campaigns for the law firm. While the company had success in ranking from their SEO campaign, the company wasContinue reading “SEO and SEM Ethical and Legal Considerations”
The Benefits of Social Media Marketing
Pinterest Pinterest launched in 2010 receiving roughly 5,000 active users each month. Fast forward ten years to 2020, and the bookmarking social media platform now has over 442 active monthly users (statista.com, 2020). I personally turn to Pinterest if I am ever in need of inspiration. Whether it be a recipe, fashion, mood boards, orContinue reading “The Benefits of Social Media Marketing”
The Role of Social Media
YouTube In 2006, internet powerhouse Google purchased a video streaming and sharing website YouTube for $1.65 Billion (Sorkin, 2006). According to HootSuite.com, the video website averages 2 billion monthly users and in the U.S. alone will make $5.5 Billion in advertising money. Due to the acquisition by Google, they have been able to turn YouTubeContinue reading “The Role of Social Media”
SEO vs. SEM
If you are starting a company, running a website, or need to drive more traffic to your site, it is very important to consider using paid (SEM) and organic (SEO) strategies to boost traffic. “With over 94% of Internet users using search engines to find what they’re looking for, having an effective presence there isContinue reading “SEO vs. SEM”
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