Pinterest launched in 2010 receiving roughly 5,000 active users each month. Fast forward ten years to 2020, and the bookmarking social media platform now has over 442 active monthly users (statista.com, 2020). I personally turn to Pinterest if I am ever in need of inspiration. Whether it be a recipe, fashion, mood boards, or home decor, I am sure to find something that sparks my interest, and gives me great ideas of things I can implement in real life. Pinterest feels more educational than other social media platforms, as each post is linking to something of value, it is not just to look at. As a user, I find it to be the most helpful of all platforms, and business’ can also take advantage of Pinterest as well.
I have been lucky enough to have some experience in the realm of running a business page on Pinterest, which I will share below. I help manage a relationship advice blog, and Pinterest has been a huge boost for us in website views. People who are looking for quotes about love, or advice on how to deal with relationships are searching on Pinterest, and when they do our images may appear.
Here is an example of our business dashboard:
Our top performing pin is “How to Deal with People You Don’t Like at Work.” Everyone has someone they may not like at work, and perhaps they are searching for ways to deal with it, they are then taken to our website to watch a video for helpful tips. While someone may go onto Pinterest to find a delicious recipe to cook tonight, the beauty of the platforms lies in what else you might learn or discover. I also am drawn to the fact that Pinterest feels more anonymous, like a large place to learn or discover anything, but without feeling sold to. The advertisements placed on the site also feel very natural. If I am looking up home decor inspiration, an ad for Brooklinen a bedding company may appear. This does not feel like spam, as all paid ads are curated to fit into applicable searches.
Overall, I feel that Pinterest has made a unique place for itself in the social media world. It is a one stop shop for anything you may be interested in. It promotes learning, growing, and inspiration.
Resources:
Clement, J. (2020, October 30). Pinterest: Monthly active users worldwide 2020. Retrieved from https://www.statista.com/statistics/463353/pinterest-global-mau/
Pinterest Business Hub. (n.d.). Retrieved from https://www.pinterest.com/business/hub/
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