Category Archives: Social Media Marketing Strategy

Pinterest Pinterest launched in 2010 receiving roughly 5,000 active users each month. Fast forward ten years to 2020, and the bookmarking social media platform now has over 442 active monthly users (statista.com, 2020). I personally turn to Pinterest if I am ever in need of inspiration. Whether it be a recipe, fashion, mood boards, orContinue reading “The Benefits of Social Media Marketing”

YouTube In 2006, internet powerhouse Google purchased a video streaming and sharing website YouTube for $1.65 Billion (Sorkin, 2006). According to HootSuite.com, the video website averages 2 billion monthly users and in the U.S. alone will make $5.5 Billion in advertising money. Due to the acquisition by Google, they have been able to turn YouTubeContinue reading “The Role of Social Media”

Instagram Instagram was purchased by Facebook in 2012 for the whopping price of $1 billion (Rusli, 2012). This was a very smart purchase on the part of Facebook, because the photo and video social media platform has now amassed over 116 million users in the United States alone, as of 2020 (Chen, 2020). While peopleContinue reading “Marketing Implications”