christianned0220

Top Dog vs. Underdog

Marvel vs. DC Comics Brand Strategy The top dog in the battle of Marvel vs. DC Comics would definitely be Marvel.In 2019, the Marvel Cinematic Universe’s total worldwide revenue was $22.55 billion USD (statista.com, 2019). Marvel is now owned by Disney, which has helped it become the powerhouse franchise that it is now. One ofContinue reading “Top Dog vs. Underdog”

Under Armour: Where Do We Go From Here?

In this case study article about Under Armour, the market segments that were identified were female athletes. The company realized that they were generating a large amount of sales, but only a fraction of those sales were coming from women even though they were participating in sports more than ever before. They saw this opportunityContinue reading “Under Armour: Where Do We Go From Here?”

Consumer Who? Consumer You!

When it comes to consumerism, I am an individual consumer. This means that I consume products to satisfy my own person needs or desires. This differs from organizational consumption, which has the goal of reselling or using purchases to create new goods or products. My buying decisions are mainly influenced by price, as well asContinue reading “Consumer Who? Consumer You!”

My First Blog Post

Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”