Category Archives: Consumer Behavior

Lush Cosmetics I was excited for this module in our class, because I am able to discuss one of my favorite brands in the world, Lush Cosmetics. Lush is a company that sells, bath and beauty products, all of which are cruelty free and the majority of them are also vegan. They pride themselves onContinue reading “Green for Profit or Green for the Environment?”

Marvel vs. DC Comics  Brand Strategy The top dog in the battle of Marvel vs. DC Comics would definitely be Marvel.In 2019, the Marvel Cinematic Universe’s total worldwide revenue was $22.55 billion USD (statista.com, 2019). Marvel is now owned by Disney, which has helped it become the powerhouse franchise that it is now. One ofContinue reading “Top Dog vs. Underdog”

In this case study article about Under Armour, the market segments that were identified were female athletes. The company realized that they were generating a large amount of sales, but only a fraction of those sales were coming from women even though they were participating in sports more than ever before. They saw this opportunityContinue reading “Under Armour: Where Do We Go From Here?”

When it comes to consumerism, I am an individual consumer. This means that I consume products to satisfy my own person needs or desires. This differs from organizational consumption, which has the goal of reselling or using purchases to create new goods or products.  My buying decisions are mainly influenced by price, as well asContinue reading “Consumer Who? Consumer You!”