Instagram Instagram was purchased by Facebook in 2012 for the whopping price of $1 billion (Rusli, 2012). This was a very smart purchase on the part of Facebook, because the photo and video social media platform has now amassed over 116 million users in the United States alone, as of 2020 (Chen, 2020). While peopleContinue reading “Marketing Implications”
Author Archives: christianned0220
The Future of Digital Advertising
Digital Advertising Over the Next Five Years The world of digital marketing has seen many changes, especially since the introduction of mobile devices. According to pewresearch.org, “The vast majority of Americans – 96% – now own a cellphone of some kind.” This number is huge, and marketers need to capitalize on the fact that theyContinue reading “The Future of Digital Advertising”
United Airlines Ethical Issues
In April of 2017, airline giant United Airlines faced a huge PR nightmare and ethical dilemma when a man was forcibly removed from his seat due to the airline overbooking the flight departing from Charlotte O’Hare airport in Chicago. The gentleman was removed from his seat and dragged down the aisle of the airplane whenContinue reading “United Airlines Ethical Issues”
The Importance of Brand Positioning – Starbucks
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Starbucks was founded in 1971 with the focus on having the best quality beans, and best coffee for it’s customers. It wasn’t until the 1980’s when Howard Shultz joined the company that the company’s brand shifted intoContinue reading “The Importance of Brand Positioning – Starbucks”
Marketing: Ethical Practices and Concerns
Ethics in Marketing When you are starting out in the marketing field, and specifically going to be working on integrated marketing plans, there is one consideration you must take into place, ethics. According to the American Marketing Association, “As marketers, we recognize that we not only serve our organizations but also act as stewards ofContinue reading “Marketing: Ethical Practices and Concerns”
Marketing Campaigns and SMART Goals
The difference between strategies, tactics, and goals Tactics are the things that we do everyday, such as posting to Instagram, responding to emails, updating Facebook statuses, sending out email campaigns and more. Strategy is the vision that your day to day actions are working to achieve. It is the plan that is set up toContinue reading “Marketing Campaigns and SMART Goals”
Marketing Perspective & Influencers
The traditional world of B2B (business to business) has begun to see a shift to B2P (business to people) with the growing popularity of social media platforms such as Facebook, Instagram, and TikTok to name a few. “Social media cuts across channels and is all about engaging with individuals, holding conversations not relying on pressContinue reading “Marketing Perspective & Influencers”
Effectively Impacting the Consumer Through Digital Media
THE TALE OF TIGER’S BIG ADVENTURE HIGHLIGHTS AIRPORT’S COMMITMENT TO CUSTOMER SERVICE The example that I chose to dive deeper into for this week’s blog post was Tale of the Tiger: Customer Service. This story revolves around The Tampa International Airport, a young boy who lost his stuffed tiger there, and the heart warming storyContinue reading “Effectively Impacting the Consumer Through Digital Media”
Branding: A Day in the Life
In today’s blog post, I am taking you on a day in the life of my internet and app use on my phone. As I work on my computer mainly all day, it was interested to reflect on what applications I am frequenting most, and how much time I am on the internet. What amContinue reading “Branding: A Day in the Life”
Green for Profit or Green for the Environment?
Lush Cosmetics I was excited for this module in our class, because I am able to discuss one of my favorite brands in the world, Lush Cosmetics. Lush is a company that sells, bath and beauty products, all of which are cruelty free and the majority of them are also vegan. They pride themselves onContinue reading “Green for Profit or Green for the Environment?”
christiannedreyersinfo.data.blog 