Category Archives: Integrated Marketing Communications

Ethics in Marketing When you are starting out in the marketing field, and specifically going to be working on integrated marketing plans, there is one consideration you must take into place, ethics. According to the American Marketing Association, “As marketers, we recognize that we not only serve our organizations but also act as stewards ofContinue reading “Marketing: Ethical Practices and Concerns”

The difference between strategies, tactics, and goals Tactics are the things that we do everyday, such as posting to Instagram, responding to emails, updating Facebook statuses, sending out email campaigns and more. Strategy is the vision that your day to day actions are working to achieve. It is the plan that is set up toContinue reading “Marketing Campaigns and SMART Goals”