Category Archives: Social Media & Communication

The traditional world of B2B (business to business) has begun to see a shift to B2P (business to people) with the growing popularity of social media platforms such as Facebook, Instagram, and TikTok to name a few. “Social media cuts across channels and is all about engaging with individuals, holding conversations not relying on pressContinue reading “Marketing Perspective & Influencers”

THE TALE OF TIGER’S BIG ADVENTURE HIGHLIGHTS AIRPORT’S COMMITMENT TO CUSTOMER SERVICE The example that I chose to dive deeper into for this week’s blog post was Tale of the Tiger: Customer Service. This story revolves around The Tampa International Airport, a young boy who lost his stuffed tiger there, and the heart warming storyContinue reading “Effectively Impacting the Consumer Through Digital Media”

In today’s blog post, I am taking you on a day in the life of my internet and app use on my phone. As I work on my computer mainly all day, it was interested to reflect on what applications I am frequenting most, and how much time I am on the internet.  What amContinue reading “Branding: A Day in the Life”