Market Segmentation

Tools for Discovering Your Target Market

Identifying a target market is crucial when a company is looking to launch a new product, or market current products. You need to learn who is your ideal market, what is their age group, gender, geographic location, and even their interests. When you are narrow this information down, you can make more informed decisions with your marketing campaigns. For example, if your market is 85% female, you may tailor your marketing material to reflect that information. 

Google Analytics

If you have a website, there is no better tool to learn more about your target audience than Google Analytics. According to medium.com, “Over 50 million websites around the world uses Google Analytics.” It is a powerhouse of information and insights into your audience. You are able to look at your audience based on their gender, location, age, language, and even interests. You also have the ability to see what people searched to reach your site, and what are the most popular pages on your website as well.

Social Media Analytics

If your company is active on social media, they need to be informed of their analytics to better understand their market. Both Facebook and Instagram offer extensive insights into your audience. On Facebook for example you are able to view ages, gender, and locations for people that follow you, or are interacting with your page. Instagram offers similar statistics. 

Both of these tools provide you with the opportunity to customize your marketing plans to fit the needs of your actual audience. For example, maybe you thought your target demographic was “Baby Boomers,” but when you check these tools you can see people ages 20-30 are more active, you can adjust your messaging to appeal to this audience. You can also adjust material to reflect certain interests that might have an overwhelming theme with your audience as well. The best knowledge you can have is to know everything about your audience, and then customize all of your marketing to appeal to them.

References:

Lopez, G. (2021, February 16). 5 tools to help you learn about your target audience. Retrieved from https://www.adroll.com/blog/marketing-analytics/5-tools-to-learn-about-your-target-audience

Su, B. (2018, June 08). What is Google analytics, and Why is it important to my business? Retrieved from https://medium.com/analytics-for-humans/what-is-google-analytics-and-why-is-it-important-to-my-business-8c083a9f81be