Category Archives: SEO & SEM

For today’s blog post I will be discussing ethics in relation to SEO/SEM. I found a case from 2014 in Michigan where a law firm was suing an SEO provider for using spam techniques in their campaigns for the law firm. While the company had success in ranking from their SEO campaign, the company wasContinue reading “SEO and SEM Ethical and Legal Considerations”

If you are starting a company, running a website, or need to drive more traffic to your site, it is very important to consider using paid (SEM) and organic (SEO) strategies to boost traffic. “With over 94% of Internet users using search engines to find what they’re looking for, having an effective presence there isContinue reading “SEO vs. SEM”